Listed below is a description of each program.
Download a complete set of program documents. (Includes a listing of 2016 program improvements, an outline of 2017 program changes, the schedule of 2017 program activities and all the program outlines.)
Emergency Responder Program
The Emergency Responder program is directed toward local, state or regional officials, agencies and organizations with emergency response or public safety jurisdiction over geographic areas with pipelines. Program elements include:
- A direct mailing of the Pipeline Emergency Response Guidelines booklet with the training CD, the Public Official Newsletter-Pipeline Awareness and a cover letter with local emergency contact information
- The Identified Site Emergency Planning Application (ISEPA), a mapping application containing specific information about member pipelines
- An interactive training website with various pipeline emergency scenarios
- The on-line training resource “Responding to Utility Emergencies”
- A mobile-friendly, web-based application that will provide pipeline information for specific locations
- A web-based listing of emergency response capabilities for pipeline members and emergency response agencies
The Excavator program is directed toward all commercial excavators in the United States. Key messages include the basic “Dig Safely” message, information about the use of one-call centers, how to recognize and respond to pipeline emergencies, and how to obtain additional information from the Association and its supporting members. Program elements include an annual mailing of the Excavation Safety Guide-Pipeline Edition from the Association containing baseline messages. See program overview for more information.
Identified Site REGISTRY
The Identified Site Emergency Planning Application (ISEPA) is designed to collect information about Identified Sites from emergency response officials. The application is directed toward emergency responders to request assistance locating high consequence areas near pipelines. Program elements include:
- A mailing to emergency response agencies requesting assistance locating potential HCAs in their community
- The Identified Site Emergency Planning Application (ISEPA), an online mapping application that collects potential HCAs submitted by emergency responders
The Pipelines Nearby program is directed towards municipalities, businesses, schools, residents, 911 centers and emergency officials. The purpose of the program is to provide approximate pipeline location information along with general hazard recognition and response information for the five member pipelines closest to a specific location. See program overview for full list of baseline messages included.
Public Official Newsletter Program
The Public Official program is directed toward local, city, county or state officials and other government employees with responsibility for land use and permitting, road maintenance or municipal-owned utility maintenance in areas where pipelines are located. Program elements include an annual newsletter from the Association containing baseline messages with a cover letter including information about the members in their area. See program overview for full list of baseline messages included.
School Pipeline Safety Program
The School program is intended to provide safety information to schools that would be directly impacted by a pipeline incident. Program elements include:
- An annual mailing of pipeline safety information (including a letter, pipeline safety brochure, and a school specific poster containing pipeline location map and other information)
- Options for web meetings or on-site visits once every four years to each school
- An interactive training website with specific school information
811 AWARENESS PROGRAM – JJ HARRISON
The 811 Awareness Program with JJ Harrison is directed toward the general public in regions of the country where rodeo events are held. JJ Harrison is a well-known rodeo barrelmen. He advertises 811 on his jersey, barrel, trailer, and vehicles at numerous events throughout the year. He also provides attendees with information about 811 and “call before you dig” at these events. See program overview for full list of details.
AG COMMUNICATIONS PROGRAM
The purpose of the program is to provide pipeline safety information to farmers across the entire United States. The program is a National media campaign involving the following elements:
- Web content – print and digital media
- Farmer’s Almanac – print and digital media
- Peterson Brothers Partnership and Social Media
- Targeted social media
- Earned media placement in print and online publications
- Partnerships with Ag Co-op’s (CHS)
- Baseline Survey and Four Year Effectiveness Evaluations
The primary messages directed toward this audience will contain general pipeline safety information and are also intended to: Reduce misconceptions regarding the depth of pipelines; Encourage locate requests even when notification exemptions exist; Increase awareness of potential hazards regarding deep tillage practices. See program outline for more information.